Iceberg Analogy
When clients come to us, we often use the 'iceberg analogy' to explain the difference between investment-focused advice and the comprehensive planning we provide. Think of it like this: 80% of an iceberg is below the surface, hidden from view. Many traditional wealth management advisors focus only on what's above the surface—investments and returns. While important, that’s only part of the picture.
At our firm, we certainly manage investments with excellence, but the real value lies beneath the surface—strategies like asset location, tax loss harvesting, tax bracket management, legacy and charitable planning, and coordination with other advisors. The goal isn’t just gross returns; it’s about maximizing what you get to keep—net returns after taxes and fees. Our clients experience greater peace of mind knowing their entire financial picture is being carefully managed, not just the investment side.